Assistant Professor of Marketing
Sylvia Hristakeva’s research interests lie in the fields of quantitative marketing and applied industrial organization, analyzing the effects of firms’ strategic interactions on welfare and profitability. Hristakeva also studies retailer product assortment choices, and how these choices are affected by the contracts retailers sign with product manufacturers.
TV Ads are Cheaper for Advertisers with Seniority
T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King
Smaller Grocery Chains Exclude Products as Negotiating Ploy
Tactic partially makes up for lesser clout with suppliers