Ying Xie
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Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Streaming Choices: Do We Follow the Big Crowd or Our Friends?
The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show