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Topic: Advertising

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

LA Times homepage as seen on a computer desktop monitor Research Brief / Advertising

Why the Online Ad World Abandoned Soft-Floor Auctions

Complexity and a failure to boost platform revenue were culprits

Tom Wolf political lawn sign Research Brief / Behavioral Economics

Political and Charitable Giving: One Rises, the Other Falls

In an election year, that’s bad news for organizations like the American Red Cross

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

A couple watching TV Research Brief / Consumer Behavior

Monetizing TV Content: What Binge Watchers Will and Won’t Do

Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader

Illustration of a boardroom with members wearing chef hats Research Brief / Management

Origin Story of Products: To Consumers, How Big a Team Seems Right?

Buyers value team over individual effort but are sensitive to invention-by-committee

Illustration of a manga cartoon Research Brief / Consumer Behavior

What’s in Your Social Media Feed?

On anime sites, what one’s friends are watching is the most persuasive prompt to engage

A woman having coffee in front of a laptop Research Brief / E-commerce

Online Coupons Work in the Moment but Don’t Seem to Alter the Seller-Shopper Relationship

Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing

Two people watching a Progressive Insurance ad on TV Research Brief / Advertising

The Limited Payoff in Auto Insurance Advertising

Ads aimed at brand awareness are shown to be more effective