Topic: Consumer Behavior

Title (A-Z) Title (Z-A) Latest Oldest
A laptop with Netflix Research Brief / E-commerce

Streaming Choices: Do We Follow the Big Crowd or Our Friends?

The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show

Two people watching a Progressive Insurance ad on TV Research Brief / Advertising

The Limited Payoff in Auto Insurance Advertising

Ads aimed at brand awareness are shown to be more effective

Hero image of a bar graph with excitedness decreasing with age as peaceful happiness increases Research Brief / Happiness

Age-Old Question: What Makes You Happy?

We define happiness differently as we age

Illustration of a character holding the sun on a string Feature / Happiness

Our Flawed Pursuit of Happiness — and How to Get It Right

New approaches to spending and time-management examine how our actions do or don’t influence our level of satisfaction

Illustration of US dollars stacked Feature / Retirement Planning

Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income

A monthly check, not just a pile of cash: Studies demystify the instruments too few are using

Shelf of food and television Research Brief / Consumer Behavior

Examining the Difference Between Quality and Taste in Consumer Preferences

Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers

 
 
 
 
Previous Page