Topic: Nudges

Search results of three different types of pink slippers Research Brief / Consumer Behavior

As Few as Three Options Can Be Too Many for Online Shoppers 

A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers

An illustration if how the Future You chatbot works. Research Brief / Nudges

Young Adults, With an AI Bot, Chat With Their 60-Year-Old Selves

Research progresses on forging closer bonds with our future selves, encouraging behavior helpful to later lives

Personal perspective view of a female doctor talking with a patient Research Brief / Nudges

A Psychological Approach to Helping Doctors Do Better at Doing No Harm

Behavioral nudges reduced doctors’ overprescribing and overtesting of older patients

Modern woman on her way to take the train. Super commuting lifestyle. Research Brief / Nudges

Future-self Nudge Works Even Better in Reverse

Starting with your future self and looking back to your current self increases likelihood of saving

Two columns of three different menu price plans for internet services. Research Brief / Nudges

A Common Marketing Nudge Can Foster Consumer Distrust

Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere

Leadership Concept with Paper Ship Research Brief / COVID-19

The Case for Field Experiments in Behavioral Research

Nudges already proven to work in the real-world increased uptake of COVID-19 boosters; nudges based on lab findings and expert insights, not so much

A close-up of a single opioid pill resting on top of a prescription pill bottle. Research Brief / Health Care

A Supportive Letter to Doctors on Best Practices Reduces Opioid Prescriptions 

In LA, doctors who lose a patient to opioid overdose get a letter from the coroner; tweaking that letter had a substantial impact

An illustration of two figures marching inside endless treadmills. Research Brief / Behavioral Decision Making

The More They Do It, the More Some People Prefer To Continue a Tedious Task

Even when there’s an easy-to-access better alternative, some prefer their rut

Black background with social media and chat, friend, message bubbles. Research Brief / Behavioral Decision Making

Want To Elicit User-Generated Content? Try User-Generated Rewards

Recognition by peers leads to longer, more thoughtful online reviews and discussion threads

A senior woman walking down a corridor with the assistance of a walker. view from rear. Research Brief / Health Care

A Nudge to Reduce the Government Tab for Nursing Home Care

An upfront fee for taking Medicaid patients could shorten stays

An illustration of a man holding an umbrella standing ina sea of alarm clocks. Research Brief / Nudges

Lack of Urgency Can Undermine a Popular Behavioral Nudge

Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire

A side view of feet on a scale Research Brief / Health

Modest Financial Incentives Help with Weight Loss

Tying payments to weight, rather than behaviors, marginally more effective

AN illustration of matches in various stages of burning until it reaches then end and what looks like a man made out of matches is entirely burned Research Brief / Health Care

Doctors, Subjected to Peer Comparison, Felt Increased Burnout

Nudge to improve preventive medicine performance didn’t work – and yielded discontent

Reflection in the mirror of man brushing his teeth Research Brief / Consumer Behavior

Boring Tasks We Abandon Too Soon: a Method to Finish the Job

Pairing the mundane — hand washing, teeth brushing — with more engaging activities

Woman with headphones stands in crosswalk Research Brief / Behavioral Decision Making

The Connective Pull of Headphones

We literally feel closer to someone we’re hearing via headphones

Poster with text that reads, "colorectal cancer screening tests here" Research Brief / Nudges

Cancer-Screening Procrastination Can Be Deadly: a Nudge Lifts Compliance

At-home test for colorectal cancer delivered with a deadline