Craig Fox

Harold Williams Chair and Professor of Management


Craig Fox holds joint appointments as professor of psychology at the UCLA College of Letters and Sciences and professor of medicine in the UCLA Geffen School. He co-founded the Behavioral Science & Policy Association and is co-editor of its flagship journal, Behavioral Science & Policy (BSP), and he is co-director of the Interdisciplinary Research Group on Behavioral Decision Making at UCLA. Fox’s research focuses on decision behavior, especially under conditions of risk and uncertainty. In a recent set of projects, Fox and his colleagues applied behavioral techniques to “nudge” physicians to reduce their tendency to over-prescribe antibiotics, which contributes to the rise of antibiotic-resistant “superbugs.”

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7 Articles

AN illustration of matches in various stages of burning until it reaches then end and what looks like a man made out of matches is entirely burned Research Brief / Health Care

Doctors, Subjected to Peer Comparison, Felt Increased Burnout

Nudge to improve preventive medicine performance didn’t work – and yielded discontent

Doctor reading through paperwork Feature / Nudges

Replicating a Successful Nudge in Health Care: Advice for Skeptics

How it often goes wrong and key observations for effective strategies

Angela merkel Research Brief / COVID-19

Who Loves a Leader in a Lockdown?

Not the people who see coronavirus as an unpredictable threat

Illustration of a face Feature / Behavioral Decision Making

People Don’t Mind Government Nudges, but Prefer Them Free of Politics

When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect

Pink hot air balloon Feature / Behavioral Decision Making

How to Spot a Nudge Gone Rogue

Researchers find common warning signs in persuasion projects that went wrong

Protest outside the White House Feature / Behavioral Economics

How to Harness Individual Outrage for Lasting Social Change

A practical guide to enlisting, mobilizing and continually engaging like-minded people

Pharmacists preparing perscriptions Feature / Health Care

Curbing Over-Prescription of Antibiotics: Ranking Clinicians Is a Nudge That Sticks

Peer ranking might cut dangerous antibiotic overuse