Associate Professor of Decisions, Operations, and Technology Management
With a research focus on supply chain management and operations management in knowledge-based services, Guillaume Roels characterizes the worst-case performance of supply chains with limited demand information and uncoordinated decision-making. His findings led to the development of principles for making robust supply chain decisions, such as contracting, capacity investment, capacity allocation and pricing. Roels has studied ways to improve productivity in knowledge-based services by properly designing incentive mechanisms or improving time management.
If one company bundles products, its competitors are always better off not bundling; the thing to avoid is a head-to-head competition wherein the only way to get an edge is by cutting prices
Research adapts big-company operational knowledge to smaller organizations
In a field often ruled by personality, a rational model is proposed