H. Tai Lam
Assistant Professor of Marketing
About
Honn Tai Lam joined the UCLA Anderson faculty in 2022 as an assistant professor of marketing. His research interests include industrial organization, with a focus on consumer search, platform design and antitrust issues.
Topics
2 Articles
Large Language Models Are Pushing the Web Toward Zero Clicks
A picture of how chatbot adoption leads to fewer web searches — and how that affects online publishers
Proposed: Give Consumers on Amazon a Direct Line to Small Business Products
Third-party sellers would gain; consumers might pay more but increase control of products display