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Topic: E-commerce

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

LA Times homepage as seen on a computer desktop monitor Research Brief / Advertising

Why the Online Ad World Abandoned Soft-Floor Auctions

Complexity and a failure to boost platform revenue were culprits

Food delivery in China Research Brief / E-commerce

Food Delivery Apps: Driver Experience Turns Out to Be Crucial

A model improves on-time performance and yields more repeat business

Illustration of a man cooking books in a pot Research Brief / Corporate Finance

Upside Earnings Surprise Issued Late: Signal of Possible Manipulation

Companies that take longer than expected to announce results may be buying time for accounting tricks

Man buying jeans Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

Mobile phone using the Yelp app Research Brief / E-commerce

Online Reviews Sway Experiential Purchases Less Than Those of Material Products

Reviews that explicitly talk about objective quality assessments are well received

Censored pricing at a store - Sale Price Research Brief / Pricing

Opaque Pricing: How Sellers Can Gather Data and Boost Revenue

Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?

A woman having coffee in front of a laptop Research Brief / E-commerce

Online Coupons Work in the Moment but Don’t Seem to Alter the Seller-Shopper Relationship

Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing

A laptop with Netflix Research Brief / E-commerce

Streaming Choices: Do We Follow the Big Crowd or Our Friends?

The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show