Joseph S. Reiff
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4 Articles
![An illustration of a man holding an umbrella standing ina sea of alarm clocks.](https://anderson-review.ucla.edu/wp-content/uploads/2023/03/AR-thumb-precommit.jpg)
Lack of Urgency Can Undermine a Popular Behavioral Nudge
Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire
![AN illustration of matches in various stages of burning until it reaches then end and what looks like a man made out of matches is entirely burned](https://anderson-review.ucla.edu/wp-content/uploads/2022/09/AR-thumb-doctor-blowback.jpg)
Doctors, Subjected to Peer Comparison, Felt Increased Burnout
Nudge to improve preventive medicine performance didn’t work – and yielded discontent
![Two man fist bumping as they sit in front of a computer at a desk](https://anderson-review.ucla.edu/wp-content/uploads/2022/05/AR-thumb-relational-incentive.jpg)
Matching Incentives with the Right Relationship
The kind of reward matters less than the type of connection between giver and recipient
![Three images of man's profile](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-vividness-hero-760x570.jpg)
Advancing the Study of Using Future-Self Images to Alter Behavior
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification