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Topic: Time

Chocolate truffles in a display case Research Brief / Consumer Behavior

How Much We Value Something Increases Our Patience

Delayed gratification isn’t just about willpower

Line chart with hearts Research Brief / Time

Our Envy of Prospective Events Is Greater Than of Those Past

That’s helpful information in a social media world filled with friends who do enviable things

Female artist Feature / Time

Creative People Really Do Think Differently

Employing a distinct part of the brain, they’re better at imagining a distant future and seeing others’ points of view

Three images of man's profile Feature / Behavioral Decision Making

Advancing the Study of Using Future-Self Images to Alter Behavior

Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification

Illustration of a young man looking into a mirror, reflecting his older self Feature / Time

The Healthy Upside of Thinking about an Older You

Consciously imagining our older self can spur us to take better care of ourselves now

Illustrations of a timeline Feature / Time

An Aerial, as Opposed to Ground-Level, View of Time

A novel framework proposes to reduce angst over schedules and lives

Illustration of a house, cap, rings, car keys, baby crib Feature / Nudges

Behavioral Nudges Timed to Certain Days are Effective Motivator

Dates of milestones — major and minor — can spur us to action

Illustration of the word NOW Research Brief / Happiness

Happiness and Living in the Moment: Westerners Haven’t Quite Put Them Together Yet

Asians, more than Americans and Europeans, make a point of experiencing joy in the short term