Joseph S. Reiff

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6 Articles

Two columns of three different menu price plans for internet services. Research Brief / Nudges

A Common Marketing Nudge Can Foster Consumer Distrust

Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere

An empty two-lane highway under a cloud-filled sky at either dusk or dawn. Research Brief / Time Management

Thinking in Days, Weeks, Years — Rather Than Minutes — Can Bring Contentment

A broader view of one’s time also changes how one spends it

An illustration of a man holding an umbrella standing ina sea of alarm clocks. Research Brief / Nudges

Lack of Urgency Can Undermine a Popular Behavioral Nudge

Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire

AN illustration of matches in various stages of burning until it reaches then end and what looks like a man made out of matches is entirely burned Research Brief / Health Care

Doctors, Subjected to Peer Comparison, Felt Increased Burnout

Nudge to improve preventive medicine performance didn’t work – and yielded discontent

Two man fist bumping as they sit in front of a computer at a desk Research Brief / Behavioral Decision Making

Matching Incentives with the Right Relationship

The kind of reward matters less than the type of connection between giver and recipient

Three images of man's profile Feature / Behavioral Decision Making

Advancing the Study of Using Future-Self Images to Alter Behavior

Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification