Mina Ameri

About
Topics
Place holder image for faculty

5 Articles

A glass jar filled with change and dollar bills with a white label that reads "tips." Research Brief / Consumer Behavior

As Tipping Booms Online, How Can Platforms Maximize Their Take?

A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online

Black background with social media and chat, friend, message bubbles. Research Brief / Behavioral Decision Making

Want To Elicit User-Generated Content? Try User-Generated Rewards

Recognition by peers leads to longer, more thoughtful online reviews and discussion threads

A couple watching TV Research Brief / Consumer Behavior

Monetizing TV Content: What Binge Watchers Will and Won’t Do

Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader

Illustration of a manga cartoon Research Brief / Consumer Behavior

What’s in Your Social Media Feed?

On anime sites, what one’s friends are watching is the most persuasive prompt to engage

A laptop with Netflix Research Brief / E-commerce

Streaming Choices: Do We Follow the Big Crowd or Our Friends?

The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show