Richard H. Thaler
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4 Articles
![People in line to buy tickets at a booth](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-fairness-hero-760x570.jpg)
Fairness in the Allocation of Scarce Goods and Services
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness
![Pink hot air balloon](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-rogue-nudge-hero-1-760x570.jpg)
How to Spot a Nudge Gone Rogue
Researchers find common warning signs in persuasion projects that went wrong
![Illustration of a man looking at a carrot while a magnet opens his head](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-nudge-worth-hero-760x570.jpg)
Behavioral Economics: Are Nudges Cost-Effective?
A team of experts makes the financial case that governments should spend more on nudging
![Broken piggy bank full of coins](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-decumulation-hero-760x570.jpg)
Save, Save, Save, but Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation