Richard H. Thaler

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4 Articles

People in line to buy tickets at a booth Feature / Pricing

Fairness in the Allocation of Scarce Goods and Services

As alternative pricing schemes proliferate, researchers examine beliefs about their fairness

Pink hot air balloon Feature / Behavioral Decision Making

How to Spot a Nudge Gone Rogue

Researchers find common warning signs in persuasion projects that went wrong

Illustration of a man looking at a carrot while a magnet opens his head Research Brief / Nudges

Behavioral Economics: Are Nudges Cost-Effective?

A team of experts makes the financial case that governments should spend more on nudging

Broken piggy bank full of coins Feature / Retirement

Save, Save, Save, but Then What? Financial Structure and Spending in Retirement

Innumerable nudges help savings accumulation; now researchers turn to decumulation