Topic: Advertising

A view of a petrochemical plant at night Research Brief / Competition

Sunk Costs Work as Barrier to Exit

Firms endure losses in hopes of a turnaround

A group of various pregnancy test lies on a table Research Brief / Politics

Post-Dobbs, Abortion Views Seem Unchanged — with One Exception

Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular

A woman with long hair hangs up a for sale sign Research Question / Real Estate

Middlemen: Matchmakers or Sources of Strategic Information?

Probing that question using a database of for-sale-by-owner home listings

Painting of dogs playing poker. Research Brief / Investing

Why the Stock Market Needs Gamblers

They counteract the impulses of two other market personality types

A pop-up that allows a user to turn off tracking on an app. Research Brief / Advertising

Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet

Small businesses hit particularly hard when Apple made it easy to opt out of app tracking

Two different mocked up advertisements for a bank. Research Brief / Marketing

Ads Using Personalized Tracking Raised Privacy Concerns. The Substitute Isn’t Problem-Free

The spots, aimed at demographic groups, can feel like stereotyping, even discriminatory