Topic: Retail
Gift Cards: When Versatility Is a Drawback
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps
Prerequisites are valued poorly in a series of six experiments
Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?
A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair
Did You Forget, or Never Know? How It Impacts Purchasing
A different decision tree is used when product information is forgotten, rather than just unknown
A Survival Plan for the Developing World’s Tiny Retailers
Technology and mobile finance needed as nanostores’ compete against online behemoths
A Smaller Middle Class Means Less Variety on Grocery Shelves
Researchers compare income disparity by county to product availability