Topic: Retail

An exterior night shot of a Dollar General store. Research Brief / Retail

How Dollar Stores Contribute to Food Deserts

Expanding chains drive out independent grocers, reduce access to fresh produce

A full aisle in a supermarket. Research Brief / Pricing

How an Accounting Change Hit Store Prices

Consumer goods got costlier as manufacturers moved to avoid new revenue recognition rules

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

Person shopping online on a laptop Research Brief / Marketing

Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps

Prerequisites are valued poorly in a series of six experiments

Vector logo of a clock flowing into dollar symbol Research Brief / Retail

Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?

A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

A DraftKings Sportsbook, the official sports betting partner of the NFL Playoffs, advertisement on a OUTFRONT billboard in Kansas City, Kansas. Research Brief / Personal Finance

As States Permitted Online Sports Gambling, Citizens’ Personal Financial Health Suffered

Half a trillion dollars wagered — and counting

A masked person looks at their phone and sits behind a glass counter Research Brief / Supply Chain

A Survival Plan for the Developing World’s Tiny Retailers

Technology and mobile finance needed as nanostores’ compete against online behemoths

Cans of Ayam Brand tuna Research Brief / Retail

A Smaller Middle Class Means Less Variety on Grocery Shelves

Researchers compare income disparity by county to product availability