Topic: Strategy

A man shopping for soap Research Brief / Marketing

When It Pays Not to Help Your Customers Comparison Shop

Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy

A castle with a moat Research Brief / Investing

The Moat That Keeps Complex Asset Strategies Profitable

Andrea Eisfeldt finds that hedge funds with infrastructure to execute sophisticated arbitrage crowd out less-expert investors

Ebola tent Research Brief / Health Care

When Ebola Strikes, Where Should Help Go?

Improving epidemic forecasting helps response teams target aid more effectively

Illustration of workers pedaling to power a computer Research Brief / Sustainability

Green Initiatives — By Themselves — Won’t Boost Productivity

Environmentally conscious companies that also instill teamwork and quality enjoy higher output

Illustration of a man skiing Research Brief / Compensation

Corporate Bosses, Given Fewer Stock Options, Turn Risk-Averse

Research might give pause to corporate boards changing compensation models

Cars parked the side of a street Research Brief / Ride-Sharing Services

Uber-Like Services: Variable Driver-Company Revenue Split Improves Profit

A second lever, after “surge” pricing, adjusts the supply of drivers