The Listening Gap: Speakers Assume They’re Heard, the Spoken-To Often Feign Attentiveness
A growing body of research questions the value of the nod, eye contact, ‘mm-hmm’ and ‘uh-huh’
Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement
Lots of web searches for laminate flooring? Move it closer to the storefront
Quirk of the ACT Test — Rounding to a Whole Number — Offers Rare Isolated Glimpse of the Value of Scores
Tracking the impact of a small test-score difference on college attendance and later life
Political Polarization Creates Minefield for Marketing Strategy
Liberals and conservatives respond differently to ads that reinforce or challenge stereotypes
We Think Illegal Products Are More Effective
Because they’re harder to get, we assume they’re more potent — and thus preferable over legal ones.
How White Men, Discussing Race and Gender Inequities, Can Gain Credibility
Adding a note of personal advocacy to any factual statement helps a lot
Those Offering Opinions Are Better Remembered Than Those Uttering Facts
And recall of the source affects how we interpret information — and how we might act upon it
The Surprising Relationship Between Empathic Skill — the Ability to Read Others’ Feelings — and One’s Own Happiness
A surer path to contentedness might be believing one possesses empathy, even if one doesn’t