Alicea Lieberman
Assistant Professor of Marketing
About
Alicea Lieberman’s research focuses on judgment and decision making, with an emphasis on motivation, health and behavior change. She draws on theories and frameworks from marketing, social and cognitive psychology, behavioral economics and public health to understand the cognitive, social and environmental processes that influence behavior. Lieberman’s other work investigates the role of social influence in behavior change. In research published by Organizational Behavior and Human Decision Processes, Lieberman and colleagues examine how a subtle change to a choice context influences perceptions of social norms and behavioral compliance.
Topics
6 Articles
The More They Do It, the More Some People Prefer To Continue a Tedious Task
Even when there’s an easy-to-access better alternative, some prefer their rut
Boring Tasks We Abandon Too Soon: a Method to Finish the Job
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
Cancer-Screening Procrastination Can Be Deadly: a Nudge Lifts Compliance
At-home test for colorectal cancer delivered with a deadline
Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms
We Hate Crowds, But Fail to Strategize on Avoiding Them
When might most other people choose to visit the bank?