3 Articles
![Split screen of fake lemon on the left and real lemon on the right.](https://anderson-review.ucla.edu/wp-content/uploads/2022/09/AR-thumb-fake-reviews.jpg)
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews
![Amazon reviews with high ratings](https://anderson-review.ucla.edu/wp-content/uploads/2020/11/AR-Fake-Reviews-hero-760x570.jpg)
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
![Person looking at a computer screen](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-tripadvisor-hero-760x570.jpg)
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending