On Amir
UC San Diego, Rady School of Management
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4 Articles

Boring Tasks We Abandon Too Soon: a Method to Finish the Job
Pairing the mundane — hand washing, teeth brushing — with more engaging activities

Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms

We Hate Crowds, But Fail to Strategize on Avoiding Them
When might most other people choose to visit the bank?