On Amir
UC San Diego, Rady School of Management
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5 Articles
![An illustration of two figures marching inside endless treadmills.](https://anderson-review.ucla.edu/wp-content/uploads/2024/01/AR-thumb-entrenchment-effect.png)
The More They Do It, the More Some People Prefer To Continue a Tedious Task
Even when there’s an easy-to-access better alternative, some prefer their rut
![Reflection in the mirror of man brushing his teeth](https://anderson-review.ucla.edu/wp-content/uploads/2022/04/AR-thumb-tangential-immersion.jpg)
Boring Tasks We Abandon Too Soon: a Method to Finish the Job
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
![](https://anderson-review.ucla.edu/wp-content/uploads/2022/01/AR-surcharge-thumb-760x570.jpg)
Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms
![Queue of disgruntled people waiting in line for a bank teller](https://anderson-review.ucla.edu/wp-content/uploads/2021/11/AR-crowd-perspective-thumb-760x570.jpg)
We Hate Crowds, But Fail to Strategize on Avoiding Them
When might most other people choose to visit the bank?