On Amir
UC San Diego, Rady School of Management
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5 Articles
The More They Do It, the More Some People Prefer To Continue a Tedious Task
Even when there’s an easy-to-access better alternative, some prefer their rut
Boring Tasks We Abandon Too Soon: a Method to Finish the Job
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms
We Hate Crowds, But Fail to Strategize on Avoiding Them
When might most other people choose to visit the bank?