On Amir

UC San Diego, Rady School of Management

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4 Articles

Reflection in the mirror of man brushing his teeth Research Brief / Consumer Behavior

Boring Tasks We Abandon Too Soon: a Method to Finish the Job

Pairing the mundane — hand washing, teeth brushing — with more engaging activities

Woman with headphones stands in crosswalk Research Brief / Behavioral Decision Making

The Connective Pull of Headphones

We literally feel closer to someone we’re hearing via headphones

Research Brief / Nudges

Why a Surcharge Can Alter Behavior Better than a Discount

Equal incentives perceived differently and can affect norms

Queue of disgruntled people waiting in line for a bank teller Research Brief / Nudges

We Hate Crowds, But Fail to Strategize on Avoiding Them

When might most other people choose to visit the bank?