Associate Professor of Marketing and Behavioral Decision Making
Stephen Spiller’s research focuses on the psychological processes governing how consumers plan, allocate and represent their time and money. He is particularly interested in two areas: how consumers think about and make decisions about their money; and how consumers think about products as a matter of quality or taste.
Graphic Presentation of COVID-19 Data Can Skew Perceptions of Risk
Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior
Gift Cards: When Versatility Is a Drawback
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
Americans Sacrifice $3.4 Trillion by Claiming Social Security Too Soon
Can nudges, tailored to personality traits, persuade retirees to wait?
Lies, Damned Lies and Statistics — and Data Visualization
How we interpret time-series data is dependent on the designer’s chosen format
Taking the Battle for Financial Literacy to Where the Eyeballs Are
Research by Bruce Carlin and Stephen Spiller suggests YouTube videos could help consumers make better money decisions
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers