Associate Professor of Marketing and Behavioral Decision Making
Stephen Spiller’s research focuses on the psychological processes governing how consumers plan, allocate and represent their time and money. He is particularly interested in two areas: how consumers think about and make decisions about their money; and how consumers think about products as a matter of quality or taste.
Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
Can nudges, tailored to personality traits, persuade retirees to wait?
How we interpret time-series data is dependent on the designer’s chosen format
Research by Bruce Carlin and Stephen Spiller suggests YouTube videos could help consumers make better money decisions
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers