Xiaoyang Long

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University of Wisconsin-Madison, School of Business

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2 Articles

Search results of three different types of pink slippers Research Brief / Consumer Behavior

As Few as Three Options Can Be Too Many for Online Shoppers 

A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers

Two cartoon figures. One is sitting on a large pile of gold coins while the other has very few. Research Brief / Income

Wage Transparency Might Make Income Inequality Even Worse

Unintended consequences in trying to apply market solutions