Political Polarization Creates Minefield for Marketing Strategy
Liberals and conservatives respond differently to ads that reinforce or challenge stereotypes
Currency Moves and Company Performance
Also, the continuing impact on the Indian economy of long-ago British rule, Chinese citizen involvement in local government and fallout from the LA wildfires
How-To Guide for Happiness Surveys, Which Increasingly Drive Public Policy
Advice for researchers aims to help improve both data collection and its interpretation
What Do You Know About Happiness?
And, for that matter, emergency room doctors, recession birthrates and job markets in which employers don’t compete much
Those Offering Opinions Are Better Remembered Than Those Uttering Facts
And recall of the source affects how we interpret information — and how we might act upon it
Tweets with Visuals Bring a 2% Stock-Price Boost — Temporarily
SEC encourages graphics in disclosures, but this practice may help executives more than shareholders
Behavioral Economics: Are Nudges Cost-Effective?
A team of experts makes the financial case that governments should spend more on nudging
The Makeup of Your Team Should Dictate How and When You Have Meetings
Team size and how staffer productivity varies are crucial considerations
Consumer Backlash to CEO Advocacy: Signaling or Act of Conscience?
An experiment seeks to isolate motivation and raises concerns for outspoken corporate leaders
The High Cost of Losing a Minimum Wage Job
Contrary to assumptions, low-wage workers lose substantial income in years after layoff
Business Factoids Guaranteed to Impress Your Co-Workers
Investing on margin, a nudge to jump-start retirement savings, how ad agencies lost their 15% commission
Your Remote Job May Help AI Replace You
Firms that embraced remote work early are adopting AI faster and relying on new remote hires less than peers that didn’t
Passion for Work, Gender and Getting Promoted
Also, upheaval in the mortgage market, birth rates and emigration, and choice overload in shopping
Vacation Mindset: How Weekends Can Be More Refreshing
Researchers told subjects to treat their weekend like a vacation, then gauged happiness on Monday
Institutions Make Mistakes: Which Should We Seek to Prevent; Which Ought We Fix After the Fact?
In experiments, people endorsed seemingly harsh policies — only to reverse course after the fact
Should Part-Time Californians, Avoiding the State’s Income Levy, Pay More in Property Tax?
As it stands, they’re free-riding, in effect subsidized by full-time resident taxpayers