Topic: Advertising
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works
Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet
Small businesses hit particularly hard when Apple made it easy to opt out of app tracking
Ads Using Personalized Tracking Raised Privacy Concerns. The Substitute Isn’t Problem-Free
The spots, aimed at demographic groups, can feel like stereotyping, even discriminatory