Topic: Behavioral Economics

A man shopping for soap Research Brief / Marketing

When It Pays Not to Help Your Customers Comparison Shop

Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy

Collage of women forming a larger image of a woman Research Brief / Cultural History

Using Ancestral Characteristics to Study Modern Economics

A database of pre-industrial sampling supports historical and ethnographic research

Illustration of a map Research Brief / Cultural History

How Local Governance Came to England’s Economy

Nico Voigtländer found that to combat arbitrary taxes and corruption, merchants persuaded the king to cede control

Monochrome photo of Wall Street Research Brief / Investing

To Wall Street, There’s No Crisis Like a Banking Crisis

Tyler Muir finds that neither war nor deep recession darkens investor sentiment like sudden turmoil in the financial system

Illustrations of a timeline Feature / Time

An Aerial, as Opposed to Ground-Level, View of Time

A novel framework proposes to reduce angst over schedules and lives

Ebola tent Research Brief / Health Care

When Ebola Strikes, Where Should Help Go?

Improving epidemic forecasting helps response teams target aid more effectively

Book cover of American Default Book Review / Economics

A Shocking Tale of Sovereign Default and Private Contracts Nullified

Sebastian Edwards brings to life a widely forgotten chapter of U.S. history starring FDR, his no-name economist and the demise of the gold standard

Illustration of a capital city Research Brief / Government

How the Seemingly Rapid Advance of Democracy Goes Astray

Using voting records from a unique transition in the 19th-century Caribbean, Christian Dippel examines the embrace of self-interest by new legislators

Illustration of a house, cap, rings, car keys, baby crib Feature / Nudges

Behavioral Nudges Timed to Certain Days are Effective Motivator

Dates of milestones — major and minor — can spur us to action

YouTube on a tablet computer Research Brief / Consumer Behavior

Taking the Battle for Financial Literacy to Where the Eyeballs Are

Research by Bruce Carlin and Stephen Spiller suggests YouTube videos could help consumers make better money decisions

Protest outside the White House Feature / Behavioral Economics

How to Harness Individual Outrage for Lasting Social Change

A practical guide to enlisting, mobilizing and continually engaging like-minded people

Illustration of a man looking at a carrot while a magnet opens his head Research Brief / Nudges

Behavioral Economics: Are Nudges Cost-Effective?

A team of experts makes the financial case that governments should spend more on nudging

Illustration of hands raised in blue, with one hand colored red Feature / Politics

Campaign Contributions Swayed by Neighbors’ Politics

A field experiment using public donation data indicates peer pressure matters

Woman with a laptop and smartphone Research Brief / Retirement Planning

Thinking Small Could Deliver Bigger Retirement Success for Gig Workers

Daily, weekly and monthly contribution schemes gauge behavior

Chinese investors having a discussion Research Brief / Investing

In China, Big Investors Have Brilliant Timing ― Or Do They Know Someone?

A scan of a million brokerage accounts finds the wealthy trade ahead of market-moving news

Monochrome picture of children cheering Research Brief / Investing

When Younger Investors Overreact to News, Others Feel It

Inexperienced investors, lacking historical context, impact markets