Topic: Communications

A small, medium and large cup of black coffee each in a white cup on a white saucer Research Brief / Consumer Behavior

What’s Behind the Consumer Preference for the Middle Ground

Capturing how decisions are driven by a habitual preference for moderation

Blue megaphones in a row with one of them is in orange color on blue background. Research Brief / Behavioral Decision Making

Those Offering Opinions Are Better Remembered Than Those Uttering Facts

And recall of the source affects how we interpret information — and how we might act upon it

A man is seated in his car is using an ignition interlock, which is a breath test device linked to a vehicle’s ignition system. Research Brief / Behavioral Decision Making

The Deterrent Effect of Ignition Interlock Devices — Before They’re Even Installed

Adding a car breathalyzer to existing penalties could substantially discourage drunken driving

Leadership Concept with Paper Ship Research Brief / COVID-19

The Case for Field Experiments in Behavioral Research

Nudges already proven to work in the real-world increased uptake of COVID-19 boosters; nudges based on lab findings and expert insights, not so much

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending

Blank faded social security card on white background top view Research Brief / Nudges

Simple Prompts Reduce Common Fear of Social Security ‘Going Broke’

Reminding people that payroll taxes will keep flowing in — even after the trust funds hit zero — helps them understand benefits won’t disappear

A group of various pregnancy test lies on a table Research Brief / Politics

Post-Dobbs, Abortion Views Seem Unchanged — with One Exception

Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular

Two blue boxes with white text appear breaking down statistics of colon cancer Research Brief / Nudges

Out of the Blue, a Colon Cancer Screening Kit Arrives

That approach, closer to an opt-out, beat three nudges, or opt-ins at encouraging younger people to get tested

Four individuals sitting side by side at a dinner table, laughing and smiling Research Question / Nudges

How to — and How Not to — Message Older Americans

Practitioners often ignore decades of progress in understanding what works

Pharmacists preparing perscriptions Feature / Health Care

Curbing Over-Prescription of Antibiotics: Ranking Clinicians Is a Nudge That Sticks

Peer ranking might cut dangerous antibiotic overuse

Two letters from UCLA Health Research Brief / Health Care

Carefully Crafted Messaging Boosts Uptake in Cancer Screening

Embedding psychological nudges in mail reminding people to get tested improves compliance

Young Hispanic woman is getting vaccinated by a professional medical worker wearing gloves in a doctor's office Research Brief / Nudges

Beyond One-Size-Fits-All Nudges

Messages tailored to past vaccination behavior can meaningfully boost uptake for some

A close-up of a single opioid pill resting on top of a prescription pill bottle. Research Brief / Health Care

A Supportive Letter to Doctors on Best Practices Reduces Opioid Prescriptions 

In LA, doctors who lose a patient to opioid overdose get a letter from the coroner; tweaking that letter had a substantial impact