Topic: E-commerce
If Shoe Shoppers Will Accept a Half-Size Difference, How Should Merchants Adjust Inventory?
Carrying fewer pairs of some sizes could be a potential profit booster for boutiques
How Tax Collections From Online Sales Rose
Putting the onus on retailers, rather than shoppers, works better
How Many Pairs of Sandals Would You Look at Online?
On your phone, about 20. How retailers can best harvest sales from those glances
Gift Cards: When Versatility Is a Drawback
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
Food Delivery Apps: Driver Experience Turns Out to Be Crucial
A model improves on-time performance and yields more repeat business
Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet
Small businesses hit particularly hard when Apple made it easy to opt out of app tracking
As Few as Three Options Can Be Too Many for Online Shoppers
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
Proposed: Give Consumers on Amazon a Direct Line to Small Business Products
Third-party sellers would gain; consumers might pay more but increase control of products display