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Topic: Nudges

Research Brief / Nudges

Why a Surcharge Can Alter Behavior Better than a Discount

Equal incentives perceived differently and can affect norms

Two opposing co-ed teams play a game of soccer Research Brief / Gender Gap

Opting Women into Competition Could Help Narrow Gender Gap

Fixing the process and abandoning the mindset of ‘fixing the women’

Queue of disgruntled people waiting in line for a bank teller Research Brief / Nudges

We Hate Crowds, But Fail to Strategize on Avoiding Them

When might most other people choose to visit the bank?

Graph of COVID-19 cases in the U.S. Research Brief / COVID-19

Graphic Presentation of COVID-19 Data Can Skew Perceptions of Risk

Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior

Research Brief / Nudges

Fresh-Start Framing Boosts Retirement Plan Participation

A behavioral nudge passes a real-world test with 6,000 workers

An illustration of four figures carrying a large syringe while reading texts about vaccine availability Research Brief / COVID-19

Texting Our Way Closer to Herd Immunity

A simple message with a behavioral nudge boosts vaccination rate

Anderson Review Monthly Quiz Apr 2021 Quiz

Test Your Knowledge of Business and the Economy

A verdict on organic wines, imagining a world without cross-border capital constraints, beach houses and a financial crisis

Four individuals sitting side by side at a dinner table, laughing and smiling Research Question / Nudges

How to — and How Not to — Message Older Americans

Practitioners often ignore decades of progress in understanding what works

Illustration of hands holding paddles with thumbs up or down Research Brief / Nudges

When Feedback Backfires and When It Works

Over- or underperformer? Responses vary widely

An industrial chimney emitting smoke Research Brief / Health Care

Like Checking the Weather: Air-Quality App Charts Local Pollution

Information helps users decide when, and whether, to venture outside or exercise

Anderson Review Monthly Quiz Jan 2021 Quiz

Quick Quiz — Stuff You Might Know

Academic medical centers, French elections and Chinese garment workers

Doctor reading through paperwork Feature / Nudges

Replicating a Successful Nudge in Health Care: Advice for Skeptics

How it often goes wrong and key observations for effective strategies

A person crossing the street and holding three Gucci shopping bags Research Brief / Nudges

Does Spending Mean You’re Wealthy?

To many, yes, and that belief leads to lower levels of financial well-being

Illustration of a face Feature / Behavioral Decision Making

People Don’t Mind Government Nudges, but Prefer Them Free of Politics

When an unloved cause or political adversary is attached to a nudge, the method itself becomes suspect

Illustration of a man walking on a tight wire with a net below Feature / Goal Setting

The Case for Building Wiggle Room into Goals

Aiming high, with some flexibility to trip up along the way, spurs greater success

City street under construction in Dubai Research Brief / Nudges

Are You Nudging Me? Oh, OK, Go Ahead

Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice