Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
An upfront fee for taking Medicaid patients could shorten stays
Behavioral nudges reduced doctors’ overprescribing and overtesting of older patients
In LA, doctors who lose a patient to opioid overdose get a letter from the coroner; tweaking that letter had a substantial impact
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
A team of experts makes the financial case that governments should spend more on nudging
Dates of milestones — major and minor — can spur us to action
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
At-home test for colorectal cancer delivered with a deadline
Nudge to improve preventive medicine performance didn’t work – and yielded discontent
To many, yes, and that belief leads to lower levels of financial well-being
A behavioral nudge passes a real-world test with 6,000 workers
Starting with your future self and looking back to your current self increases likelihood of saving
Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior
Practitioners often ignore decades of progress in understanding what works