Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
An upfront fee for taking Medicaid patients could shorten stays
In LA, doctors who lose a patient to opioid overdose get a letter from the coroner; tweaking that letter had a substantial impact
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
A team of experts makes the financial case that governments should spend more on nudging
Dates of milestones — major and minor — can spur us to action
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
At-home test for colorectal cancer delivered with a deadline
Nudge to improve preventive medicine performance didn’t work – and yielded discontent
To many, yes, and that belief leads to lower levels of financial well-being
A behavioral nudge passes a real-world test with 6,000 workers
Starting with your future self and looking back to your current self increases likelihood of saving
Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior
Practitioners often ignore decades of progress in understanding what works
Researchers find common warning signs in persuasion projects that went wrong
Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire