Topic: Sales

Price matching icon illustration Research Brief / Pricing

How Amazon Can Shape Prices by Responding to Rivals

Dominant online retailer may help sustain higher prices and capture most of the resulting gains

Three different examples of fake review solicitation Research Brief / E-commerce

How Fake Customer Reviews on Amazon Distort Markets

Shoppers’ highly imperfect understanding of the problem leads to poor buying decisions

A screenshot of a Meat Bag from Whole Foods for sale on the Good to Go app Research Brief / Pricing

How to Price Soon-to-Expire Food to Attract the Most Merchants and Consumers?

One platform dictates a price at 33% of retail — too steep a discount for many stores

Aisle with merchandise at a hardware store. Research Brief / Retail

Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement

Lots of web searches for laminate flooring? Move it closer to the storefront

A pop-up that allows a user to turn off tracking on an app. Research Brief / Advertising

Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet

Small businesses hit particularly hard when Apple made it easy to opt out of app tracking

A full aisle in a supermarket. Research Brief / Pricing

How an Accounting Change Hit Store Prices

Consumer goods got costlier as manufacturers moved to avoid new revenue recognition rules

A woman shops in the shoe aisle at a department store in New York City Research Brief / Supply Chain

If Shoe Shoppers Will Accept a Half-Size Difference, How Should Merchants Adjust Inventory?

Carrying fewer pairs of some sizes could be a potential profit booster for boutiques

A graph of the U.S. dollar index Research Brief / Currencies

When Exchange Rates Move, U.S. Companies Feel It — Even More Than Previously Thought

Firm-specific export data enables researchers to potentially solve a puzzle in economics

Illustration of a hand holding a bidding panel and a house. Research Brief / Consumer Behavior

People Pay for the Right to Bid — and Then Overbid

Bidders sacrifice a better price to avoid ending up with nothing

Search results of three different types of pink slippers Research Brief / Consumer Behavior

As Few as Three Options Can Be Too Many for Online Shoppers 

A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers

Handmade leather sandals, isolated on white background. Research Brief / E-commerce

How Many Pairs of Sandals Would You Look at Online?

On your phone, about 20. How retailers can best harvest sales from those glances

A dark blue maze with a white arrow that shows the way out all against a light blue background. Research Brief / Consumer Behavior

Proposed: Give Consumers on Amazon a Direct Line to Small Business Products

Third-party sellers would gain; consumers might pay more but increase control of products display

A woman with long hair hangs up a for sale sign Research Question / Real Estate

Middlemen: Matchmakers or Sources of Strategic Information?

Probing that question using a database of for-sale-by-owner home listings

Split screen of fake lemon on the left and real lemon on the right. Research Brief / E-commerce

To Spot Fake Online Reviews, Target the Reviewers

A test was 93% accurate; more efficient than analyzing reviews

A pile of glittery gold stars on the left of the frame and in the center a yellow star Research Brief / Sales

Online Reviews: Should Sellers Show All or a Subset Relevant to You?

Most sellers do one or the other, but giving shoppers both might lift sales

Shopping cart with digital display. Research Brief / Sales

How Loyalty Programs Might Become More Profitable

Target customers with easy access to a competitor?