Topic: Sales
Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement
Lots of web searches for laminate flooring? Move it closer to the storefront
Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet
Small businesses hit particularly hard when Apple made it easy to opt out of app tracking
How an Accounting Change Hit Store Prices
Consumer goods got costlier as manufacturers moved to avoid new revenue recognition rules
If Shoe Shoppers Will Accept a Half-Size Difference, How Should Merchants Adjust Inventory?
Carrying fewer pairs of some sizes could be a potential profit booster for boutiques
When Exchange Rates Move, U.S. Companies Feel It — Even More Than Previously Thought
Firm-specific export data enables researchers to potentially solve a puzzle in economics
People Pay for the Right to Bid — and Then Overbid
Bidders sacrifice a better price to avoid ending up with nothing
As Few as Three Options Can Be Too Many for Online Shoppers
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
How Many Pairs of Sandals Would You Look at Online?
On your phone, about 20. How retailers can best harvest sales from those glances
Proposed: Give Consumers on Amazon a Direct Line to Small Business Products
Third-party sellers would gain; consumers might pay more but increase control of products display
Middlemen: Matchmakers or Sources of Strategic Information?
Probing that question using a database of for-sale-by-owner home listings
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews
Online Reviews: Should Sellers Show All or a Subset Relevant to You?
Most sellers do one or the other, but giving shoppers both might lift sales
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
Offering Free Upgrades Early to Manage Inventory and Boost Profit
Waiting until one product model runs out can be a costly mistake
Dealers Might Not Profit from Soaring Used-Car Prices
Lenders and private-party sellers constrain a seeming windfall
Quantifying the Benefits of Legally Cooperating with Competitors
Sales forecasting improves markedly as firms participate in standard setting organizations