Michael Totty

Writer

About

Michael Totty is a freelance reporter and editor. Previously, he was a news editor with the Wall Street Journal in charge of assigning and editing Journal reports on technology, energy, health care, management and other topics. Totty works from Berkeley, California.

Split screen of fake lemon on the left and real lemon on the right. Research Brief / E-commerce

To Spot Fake Online Reviews, Target the Reviewers

A test was 93% accurate; more efficient than analyzing reviews

A pile of glittery gold stars on the left of the frame and in the center a yellow star Research Brief / Sales

Online Reviews: Should Sellers Show All or a Subset Relevant to You?

Most sellers do one or the other, but giving shoppers both might lift sales

A refugee carrying a basket on their head walks through a tent encampment. Research Brief / Sustainability

Can Humanitarian Aid Turn Wastefulness to Sustainability?

Seeing global crises as ongoing, rather than episodic, and applying modern supply-chain management

A pill bottle lies on its side with white pills spilling out Research Brief / Health Care

Public Disclosure of Drug Company Gifts: High-Prescribing Physicians Unaffected

The average doctor, following sunshine laws, writes fewer Rx’s for marketed medicines

A photo of a merge sign Research Brief / Mergers and Acquisitions

Unvarnished Merger Talk: Will This Deal Help Us Raise Prices?

Customer loyalty, barriers to entry and other factors at play

An itemized bill of hospital care with a pen and phone laid on top Research Brief / Health Care

Hospital Financial-Aid Programs Boost Use of Vital Health Care

Uninsured and insured both receive help; benefits are temporary

A young man wearing a blue shirt plays a game on his cellphone Research Brief / Behavioral Economics

What Drives Engagement in $116 Billion Mobile Gaming Industry

Novelty and social connection boost time spent playing

Two man fist bumping as they sit in front of a computer at a desk Research Brief / Behavioral Decision Making

Matching Incentives with the Right Relationship

The kind of reward matters less than the type of connection between giver and recipient

Close-up of energy meters Research Brief / Energy

Household Energy Efficiency: Not All Upgrades Are Created Equal

Behavior, other factors influence which improvements are effective

A close-up of Aadhaar card held in a man's hand Research Brief / Technology

Addressing Its Lack of an ID System, India Registers 1.2 Billion in a Decade

Digital identity used in nearly every realm of life

Shopping cart with digital display. Research Brief / Sales

How Loyalty Programs Might Become More Profitable

Target customers with easy access to a competitor?

A man tests a phone from a display in a store Research Brief / Supply Chain

Offering Free Upgrades Early to Manage Inventory and Boost Profit

Waiting until one product model runs out can be a costly mistake