Katherine L. Milkman
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9 Articles
Beyond One-Size-Fits-All Nudges
Messages tailored to past vaccination behavior can meaningfully boost uptake for some
Nudging Teachers, in a Large Field Study, Marginally Boosted Student Math Performance
Fifteen nudges tried out across 140,000 teachers and some 3 million students
Lack of Urgency Can Undermine a Popular Behavioral Nudge
Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire
Fresh-Start Framing Boosts Retirement Plan Participation
A behavioral nudge passes a real-world test with 6,000 workers
How to Spot a Nudge Gone Rogue
Researchers find common warning signs in persuasion projects that went wrong
Behavioral Nudges Timed to Certain Days are Effective Motivator
Dates of milestones — major and minor — can spur us to action
Behavioral Economics: Are Nudges Cost-Effective?
A team of experts makes the financial case that governments should spend more on nudging
In Adversity, Some High Performers Give Up Rather than Dig In
The world of tennis sheds light on a potential downside to office ranking systems
Hospital Hand-Washing: The Limits of Electronic Monitoring
The anti-infection procedure rises for a time, when workers are watched, and then falls off