Sam J. Maglio

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6 Articles

Folding rule measuring tool. Research Brief / Risk Management

Change a Unit of Measurement and Watch People Magnify Uncertainties

How many cans of beer — or six packs or cases — will your party guests consume?

Modern woman on her way to take the train. Super commuting lifestyle. Research Brief / Nudges

Future-self Nudge Works Even Better in Reverse

Starting with your future self and looking back to your current self increases likelihood of saving

Graph of COVID-19 cases in the U.S. Research Brief / COVID-19

Graphic Presentation of COVID-19 Data Can Skew Perceptions of Risk

Showing cumulative cases — not day-to-day trends — could nudge people to avoid reckless behavior

Illustration of binoculars Research Brief / Marketing

When Does the Future Begin?

Believing it arrives sooner leads people to, well, prepare for it

Illustration of a boardroom with members wearing chef hats Research Brief / Management

Origin Story of Products: To Consumers, How Big a Team Seems Right?

Buyers value team over individual effort but are sensitive to invention-by-committee

Chalk illustration of a graph Research Brief / Data Analytics

Lies, Damned Lies and Statistics — and Data Visualization

How we interpret time-series data is dependent on the designer’s chosen format