Shlomo Benartzi
Professor of Behavioral Decision Making
About
Shlomo Benartzi is a behavioral economist interested in combining the insights of psychology and economics to solve big societal problems. His goal is to help people make better decisions on a very large scale. He is a professor and co-founder of the Behavioral Decision Making Group at UCLA Anderson School of Management. Benartzi’s current focus is online behavior: He studies how people think differently on screens.
Topics
![Photo of Shlomo Benartzi](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/shlomo-benartzi.jpg)
8 Articles
![An illustration of a man holding an umbrella standing ina sea of alarm clocks.](https://anderson-review.ucla.edu/wp-content/uploads/2023/03/AR-thumb-precommit.jpg)
Lack of Urgency Can Undermine a Popular Behavioral Nudge
Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire
![](https://anderson-review.ucla.edu/wp-content/uploads/2021/09/AR-fresh-start-retirement-thumb-760x570.png)
Fresh-Start Framing Boosts Retirement Plan Participation
A behavioral nudge passes a real-world test with 6,000 workers
![Person using a computer to check their 401K](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-401k-design-hero-760x570.jpg)
Maximizing Retirement Savings: More Nudging Required
Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities
![Pink hot air balloon](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-rogue-nudge-hero-1-760x570.jpg)
How to Spot a Nudge Gone Rogue
Researchers find common warning signs in persuasion projects that went wrong
![Illustration of a house, cap, rings, car keys, baby crib](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-milestones-hero-760x570.jpg)
Behavioral Nudges Timed to Certain Days are Effective Motivator
Dates of milestones — major and minor — can spur us to action
![Illustration of a man looking at a carrot while a magnet opens his head](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-nudge-worth-hero-760x570.jpg)
Behavioral Economics: Are Nudges Cost-Effective?
A team of experts makes the financial case that governments should spend more on nudging
![Woman with a laptop and smartphone](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-gig-hero-760x570.jpg)
Thinking Small Could Deliver Bigger Retirement Success for Gig Workers
Daily, weekly and monthly contribution schemes gauge behavior
![Broken piggy bank full of coins](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-decumulation-hero-760x570.jpg)
Save, Save, Save, but Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation