Shlomo Benartzi
Professor of Behavioral Decision Making
About
Shlomo Benartzi is a behavioral economist interested in combining the insights of psychology and economics to solve big societal problems. His goal is to help people make better decisions on a very large scale. He is a professor and co-founder of the Behavioral Decision Making Group at UCLA Anderson School of Management. Benartzi’s current focus is online behavior: He studies how people think differently on screens.
Topics
8 Articles
Lack of Urgency Can Undermine a Popular Behavioral Nudge
Encouraging pre-commitment to a future behavior helps people do hard things — but it can backfire
Fresh-Start Framing Boosts Retirement Plan Participation
A behavioral nudge passes a real-world test with 6,000 workers
Maximizing Retirement Savings: More Nudging Required
Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities
How to Spot a Nudge Gone Rogue
Researchers find common warning signs in persuasion projects that went wrong
Behavioral Nudges Timed to Certain Days are Effective Motivator
Dates of milestones — major and minor — can spur us to action
Behavioral Economics: Are Nudges Cost-Effective?
A team of experts makes the financial case that governments should spend more on nudging
Thinking Small Could Deliver Bigger Retirement Success for Gig Workers
Daily, weekly and monthly contribution schemes gauge behavior
Save, Save, Save, but Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation