Shlomo Benartzi

Professor of Behavioral Decision Making

About

Shlomo Benartzi is a behavioral economist interested in combining the insights of psychology and economics to solve big societal problems. His goal is to help people make better decisions on a very large scale. He is a professor and co-founder of the Behavioral Decision Making Group at UCLA Anderson School of Management. Benartzi’s current focus is online behavior: He studies how people think differently on screens.

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7 Articles

Research Brief / Nudges

Fresh-Start Framing Boosts Retirement Plan Participation

A behavioral nudge passes a real-world test with 6,000 workers

Person using a computer to check their 401K Research Brief / Retirement Planning

Maximizing Retirement Savings: More Nudging Required

Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities

Pink hot air balloon Feature / Behavioral Decision Making

How to Spot a Nudge Gone Rogue

Researchers find common warning signs in persuasion projects that went wrong

Illustration of a house, cap, rings, car keys, baby crib Feature / Nudges

Behavioral Nudges Timed to Certain Days are Effective Motivator

Dates of milestones — major and minor — can spur us to action

Illustration of a man looking at a carrot while a magnet opens his head Research Brief / Nudges

Behavioral Economics: Are Nudges Cost-Effective?

A team of experts makes the financial case that governments should spend more on nudging

Woman with a laptop and smartphone Research Brief / Retirement Planning

Thinking Small Could Deliver Bigger Retirement Success for Gig Workers

Daily, weekly and monthly contribution schemes gauge behavior

Broken piggy bank full of coins Feature / Retirement

Save, Save, Save, but Then What? Financial Structure and Spending in Retirement

Innumerable nudges help savings accumulation; now researchers turn to decumulation