Area: Decisions, Operations & Technology Management
Your Chinese Supplier Pollutes – It Dents Your Stock Price?
The market penalizes customers’ shares more than those of the polluter
When Surge Pricing Comes to the Supermarket
Charging more at peak times could reduce congestion and lift profits. Would customers revolt?
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
When Ebola Strikes, Where Should Help Go?
Improving epidemic forecasting helps response teams target aid more effectively
What Drives Engagement in $116 Billion Mobile Gaming Industry
Novelty and social connection boost time spent playing
What Delivers a 20-to-1 ROI in the Energy Business?
Highly technical probabilistic risk assessments at nuclear plants improve safety and pay for themselves many times over
Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement
Lots of web searches for laminate flooring? Move it closer to the storefront
Want More Charging Stations? Spur Purchases of More EVs
Governments needn’t subsidize charging networks
Volume Discount? In the Chip Industry, Don’t Count on One
Semiconductor makers’ pricing is based not just on quantities ordered but also on “capacity rationing”
Uber’s Conundrum: Retaining Drivers as it Builds an Autonomous Fleet to Replace Them
During a lengthy transition, customer service — and driver income — could suffer significantly
Uber-Like Services: Variable Driver-Company Revenue Split Improves Profit
A second lever, after “surge” pricing, adjusts the supply of drivers
Two-Tier Pricing: Reducing Risk for ACOs and Specialist Practices
Higher prices for the first few procedures, followed by a volume discount, may help balance risks and rewards
Trying Out Bonus-Pay Theory on Unsupervised, Low-Skill Tasks
Incentives boost output, but benefits level off at a fairly low point
Time Management for Startups: Entrepreneurs Act as if Future Hours Aren’t Worth Much
Research adapts big-company operational knowledge to smaller organizations
The New Math for Reservoir Management Amid Climate Change
Sacramento River Basin serves as a test case for conserving water over unpredictable weather cycles