Area: Marketing
The Deterrent Effect of Ignition Interlock Devices — Before They’re Even Installed
Adding a car breathalyzer to existing penalties could substantially discourage drunken driving
Pricing Algorithms Are Widely Used. Are They Legal?
A review of research comes as AI promises to turbocharge the tools and regulators allege they promote price-fixing
A Common Marketing Nudge Can Foster Consumer Distrust
Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
The More They Do It, the More Some People Prefer To Continue a Tedious Task
Even when there’s an easy-to-access better alternative, some prefer their rut
Want To Elicit User-Generated Content? Try User-Generated Rewards
Recognition by peers leads to longer, more thoughtful online reviews and discussion threads
How Many Pairs of Sandals Would You Look at Online?
On your phone, about 20. How retailers can best harvest sales from those glances
Proposed: Give Consumers on Amazon a Direct Line to Small Business Products
Third-party sellers would gain; consumers might pay more but increase control of products display
Post-Dobbs, Abortion Views Seem Unchanged — with One Exception
Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews
What’s Behind the Consumer Preference for the Middle Ground
Capturing how decisions are driven by a habitual preference for moderation
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
TV Ads are Cheaper for Advertisers with Seniority
T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have
Search Fatigue: Online Shoppers Grow Weary, Take a Break
A shopping session may unfold over a period of weeks, not minutes
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works