Exposure to discounts makes people impatient
A model focuses on startups that, while developing innovative products, seek a lucrative buyout
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
A review of academic research finds the path to saving more and spending less often involves emotional prompts
Buyers value team over individual effort but are sensitive to invention-by-committee
Aiming high, with some flexibility to trip up along the way, spurs greater success
Employing a distinct part of the brain, they’re better at imagining a distant future and seeing others’ points of view
Unpublished research shows avoiding the extremes is a common approach marketers need to address
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Consciously imagining our older self can spur us to take better care of ourselves now