Area: Marketing
Are You Nudging Me? Oh, OK, Go Ahead
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income
A monthly check, not just a pile of cash: Studies demystify the instruments too few are using
Advancing the Study of Using Future-Self Images to Alter Behavior
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
Ads Using Personalized Tracking Raised Privacy Concerns. The Substitute Isn’t Problem-Free
The spots, aimed at demographic groups, can feel like stereotyping, even discriminatory
A Smaller Middle Class Means Less Variety on Grocery Shelves
Researchers compare income disparity by county to product availability
A Common Marketing Nudge Can Foster Consumer Distrust
Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
Proposed: Give Consumers on Amazon a Direct Line to Small Business Products
Third-party sellers would gain; consumers might pay more but increase control of products display