Author: kmenke

A couple watching TV Research Brief / Consumer Behavior

Monetizing TV Content: What Binge Watchers Will and Won’t Do

Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader

Power plant smoke stacks Research Brief / Energy

What Delivers a 20-to-1 ROI in the Energy Business?

Highly technical probabilistic risk assessments at nuclear plants improve safety and pay for themselves many times over

Illustration of salary men Research Brief / Compensation

Employees Are OK with Unequal Pay — If They Have a Say in It

Workers involved in compensation decisions might accept a co-worker’s better deal if management didn’t unilaterally decide

Courtroom illustration Feature / Politics

Narrowing a Theory on Why Judges Get Tough before Elections

They do, but only when facing a competitive election contest

Illustration of a woman meditating Research Brief / Personal Finance

Good Information Alone Won’t Drive Financial Well-Being

A review of academic research finds the path to saving more and spending less often involves emotional prompts

Person looking at billboard ads on a wall Research Brief / Branding

Luxury Goods: The Perils and Profits in Lower-Priced Markets

A study uses game theory to suggest when designer companies should license their names for down-market goods

Illustration of a boardroom with members wearing chef hats Research Brief / Management

Origin Story of Products: To Consumers, How Big a Team Seems Right?

Buyers value team over individual effort but are sensitive to invention-by-committee

A girl smiling in front of a calendar Research Brief / Bias

Future Bias Is Present by Middle School

By age 10 or earlier, kids are putting more weight on the future than the past — just like adults

Loaded cargo ship docked Forecast / International Trade

Some Unfortunate Truths about Trade

The troublesome relationship between tariffs, trade deficits and the tenuous economic recovery

Person in an ICU Research Brief / Health Care

Research: Patients Spent 15 Hours Longer than Necessary in the ICU

Delaying transfers to other inpatient hospital rooms limits availability of costly beds

Aerial shot of a city Research Brief / Education

How Universities Can Behave Like Entrepreneurial Organizations

Tradition bound, colleges face pressures to be nimbler, more opportunistic

Illustration of two heads with the word THINK Research Brief / Gender

News from Venus and Mars: Genders Communicate Similarly atop Organizations

Analysis of 15 years of Wikipedia editors’ chatter reveals women of rank don’t shrink from controversial topics

Illustration of a man pushing a shopping cart Research Brief / Corporate Investment

How to Spur Capital Spending: Plan for Failure

Companies might invest more in new ventures if they could see in advance how to redeploy the assets if things don’t pan out

Person using a computer to check their 401K Research Brief / Retirement Planning

Maximizing Retirement Savings: More Nudging Required

Tweaking 401(k) website design and language can significantly boost worker contributions, yet HR doesn’t always see these opportunities

Illustration of three characters screaming at each other Research Brief / Workplace

Abusing a Co-Worker? Watch Your Back

Analysis of 250 studies finds the most common response to negative workplace behavior is an eye for an eye

Chalk illustration of a graph Research Brief / Data Analytics

Lies, Damned Lies and Statistics — and Data Visualization

How we interpret time-series data is dependent on the designer’s chosen format