The Latest

A man using a virtual headset Research Brief / Marketing

Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products

Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits

High speed view in a tunnel Feature / Investing

At Last, the Momentum Investing Puzzle Solved?

The simplest explanation — “I can’t believe you know something I don’t” — may trump all the rest

Aerial view of Los Angeles at sunset. Research Brief / Global Warming

Assessing Climate Disclosure as U.S. Drops Scope 3 Requirement

What emerges is a fragmented view of corporate contribution to global warming

A glass jar filled with change and dollar bills with a white label that reads "tips." Research Brief / Consumer Behavior

As Tipping Booms Online, How Can Platforms Maximize Their Take?

A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online

Graphic of investor leisurely sitting in front of an investment terminal reading a book Research Brief / Investing

As Passive Investing Spreads, Overall Market Becomes Less Competitive

Active investors take up some — but not all — of the slack created by index funds

Research Question / Happiness

As Income Rises, Link Between Meaning and Happiness Weakens

Globally, lower-income people feel a stronger connection

California Housing Market Forecast / Housing

As Home Prices Soar Elsewhere, California Starts to Seem Almost Reasonable

Will the narrowing price gap bring an end to the state’s out-migration?

Search results of three different types of pink slippers Research Brief / Consumer Behavior

As Few as Three Options Can Be Too Many for Online Shoppers 

A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers

Avatar round icon set of 25 diverse people portraits. I Research Brief / Diversity

As Definition of Diversity Expands, Hiring of Racial Minorities Stalls

Law firms remain 81% white; Walmart’s evolving description of a diverse workforce

A lone red char in empty office. Research Brief / Investing

As Concentrated Shareholder Ownership Rises, Wages and Employment Suffer

Where big investors gather, corporate wealth is reallocated away from workers

A square with AI in it touched by a human finger Research Question / Artificial Intelligence

As AI Supercharges Finance Research, Will We Believe the Results?

Building benchmarks to guide researchers and validate AI-enabled findings

City street under construction in Dubai Research Brief / Nudges

Are You Nudging Me? Oh, OK, Go Ahead

Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice

Quiz

Are Muni Bonds Perfectly Priced?

Also: Why some civilizations grew enormously, artificial intelligence and stock prices, and what moves home prices in Boise

Street signs Research Brief / Interest Rates

Are Interest Rates Really So Low?

Adjusting for inflation — and, crucially, for taxes — shows bond investors fare better than they might think

Illustration of US dollars stacked Feature / Retirement Planning

Are Americans Really Annuity-Averse? Clear Thinking on Retirement Income

A monthly check, not just a pile of cash: Studies demystify the instruments too few are using

People packing boxes Research Brief / Behavioral Economics

Applying Behavioral Economics to Supply Chain Decisions

B2B relationships aren’t the rational arena classic theories would suggest