Topic: Consumer Behavior
Is Anyone Happy about the College Textbook Market?
Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely
Online Reviews Sway Experiential Purchases Less Than Those of Material Products
Reviews that explicitly talk about objective quality assessments are well received
Opaque Pricing: How Sellers Can Gather Data and Boost Revenue
Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?
Fairness in the Allocation of Scarce Goods and Services
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness
Consumers Habitually Seek the Middle Ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address
The Surprising Power of Giving Up Choice Control
Abdicating a decision to someone else is viewed as an act of generosity that is handsomely rewarded
When Delayed Gratification Backfires
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
Are You Nudging Me? Oh, OK, Go Ahead
Research shows individuals aren’t necessarily turned off when they know they are being coaxed toward a specific choice
Economics of Women-Driver Ride Hailing
Other safety measures are easier to implement, but research suggests how female driver pool could be increased
Helping People Make Wise Decisions for Retirement Income
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Setting the Tax Rate on Legal Marijuana: Consumption, State Revenue and the Black Market
Taxes not high enough? An examination of Washington’s experience even suggests state ownership of pot stores might boost the public coffers
Advancing the Study of Using Future-Self Images to Alter Behavior
Successful projects suggest a more thorough cataloging of how “vividness” nudges can help us delay gratification
How to Make Sustainable Products More Appealing to Consumers
Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
Motivating Households in India to Reduce Energy Consumption
The same message that works with U.S. households is effective in the developing world
Why Kickstarter Funders Quickly Kick in the Last 5 Percent
Research shows that people have a sincere desire to see projects take flight