Topic: Consumer Behavior
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
Household Energy Efficiency: Not All Upgrades Are Created Equal
Behavior, other factors influence which improvements are effective
Helping People Make Wise Decisions for Retirement Income
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
Future Bias Is Present by Middle School
By age 10 or earlier, kids are putting more weight on the future than the past — just like adults
Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps
Prerequisites are valued poorly in a series of six experiments
Fairness in the Allocation of Scarce Goods and Services
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness
Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?
A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers
Economics of Women-Driver Ride Hailing
Other safety measures are easier to implement, but research suggests how female driver pool could be increased
Ditching Small Plastic Bottles — for Medium-Sized — Could Cut Waste
1.8 million tons of PET plastic bottles end in landfills annually
Did You Forget, or Never Know? How It Impacts Purchasing
A different decision tree is used when product information is forgotten, rather than just unknown
Could Costly Housing Bring Down Superstar Cities?
Stuart Gabriel’s research shows how a vibrant economic hub loses essential residents
Consumers Habitually Seek the Middle Ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address
Consumer Spending and Jobless Data: a Peculiar Threshold
A 12-month high in local unemployment triggers savings behavior
Consumer Backlash to CEO Advocacy: Signaling or Act of Conscience?
An experiment seeks to isolate motivation and raises concerns for outspoken corporate leaders
Change a Unit of Measurement and Watch People Magnify Uncertainties
How many cans of beer — or six packs or cases — will your party guests consume?