Happy memories of life-stage transitions can be bittersweet
Abdicating a decision to someone else is viewed as an act of generosity that is handsomely rewarded
Recognition by peers leads to longer, more thoughtful online reviews and discussion threads
When might most other people choose to visit the bank?
Novelty and social connection boost time spent playing
Capturing how decisions are driven by a habitual preference for moderation
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
Charging more at peak times could reduce congestion and lift profits. Would customers revolt?
Equal incentives perceived differently and can affect norms
Research shows that people have a sincere desire to see projects take flight