Topic: Retail

Split screen of fake lemon on the left and real lemon on the right. Research Brief / E-commerce

To Spot Fake Online Reviews, Target the Reviewers

A test was 93% accurate; more efficient than analyzing reviews

Uncle Oke's Pot shop store front with an open sign Research Brief / Retail

Small Enterprises Benefit from Economies of Scale in Marijuana Retailing

Washington state data: Profits higher, prices lower at multi-store firms

A woman with a lantern Research Brief / Supply Chain

Shining a Light on the Development Supply Chain

Field researchers constructed a model to subsidize essential goods for low-income communities in crisis, and profit in recovery

Man buying jeans Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool

Foreign pharmacy Research Brief / Retail

Quality and Price: National Pharmacy Chains Benefit Consumers in India

Independent drug stores improve to meet the competition

A pile of glittery gold stars on the left of the frame and in the center a yellow star Research Brief / Sales

Online Reviews: Should Sellers Show All or a Subset Relevant to You?

Most sellers do one or the other, but giving shoppers both might lift sales

Mobile phone using the Yelp app Research Brief / E-commerce

Online Reviews Sway Experiential Purchases Less Than Those of Material Products

Reviews that explicitly talk about objective quality assessments are well received

A woman having coffee in front of a laptop Research Brief / E-commerce

Online Coupons Work in the Moment but Don’t Seem to Alter the Seller-Shopper Relationship

Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing

Research Brief / Data Analytics

Old Ways of Thinking Cause Managers to Disregard Analytics

Highlighting the right data and making it relevant can help overcome resistance

Person looking at billboard ads on a wall Research Brief / Branding

Luxury Goods: The Perils and Profits in Lower-Priced Markets

A study uses game theory to suggest when designer companies should license their names for down-market goods

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

Shopper looks at an online shopping checkout form surrounded by many delivery boxes Forecast / E-commerce

How Tax Collections From Online Sales Rose

Putting the onus on retailers, rather than shoppers, works better

Handmade leather sandals, isolated on white background. Research Brief / E-commerce

How Many Pairs of Sandals Would You Look at Online?

On your phone, about 20. How retailers can best harvest sales from those glances

An exterior night shot of a Dollar General store. Research Brief / Retail

How Dollar Stores Contribute to Food Deserts

Expanding chains drive out independent grocers, reduce access to fresh produce

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer