Topic: Retail

Cans of Ayam Brand tuna Research Brief / Retail

A Smaller Middle Class Means Less Variety on Grocery Shelves

Researchers compare income disparity by county to product availability

A masked person looks at their phone and sits behind a glass counter Research Brief / Supply Chain

A Survival Plan for the Developing World’s Tiny Retailers

Technology and mobile finance needed as nanostores’ compete against online behemoths

A DraftKings Sportsbook, the official sports betting partner of the NFL Playoffs, advertisement on a OUTFRONT billboard in Kansas City, Kansas. Research Brief / Personal Finance

As States Permitted Online Sports Gambling, Citizens’ Personal Financial Health Suffered

Half a trillion dollars wagered — and counting

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Vector logo of a clock flowing into dollar symbol Research Brief / Retail

Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?

A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair

Person shopping online on a laptop Research Brief / Marketing

Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps

Prerequisites are valued poorly in a series of six experiments

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

A full aisle in a supermarket. Research Brief / Pricing

How an Accounting Change Hit Store Prices

Consumer goods got costlier as manufacturers moved to avoid new revenue recognition rules

An exterior night shot of a Dollar General store. Research Brief / Retail

How Dollar Stores Contribute to Food Deserts

Expanding chains drive out independent grocers, reduce access to fresh produce

Three different examples of fake review solicitation Research Brief / E-commerce

How Fake Customer Reviews on Amazon Distort Markets

Shoppers’ highly imperfect understanding of the problem leads to poor buying decisions

Handmade leather sandals, isolated on white background. Research Brief / E-commerce

How Many Pairs of Sandals Would You Look at Online?

On your phone, about 20. How retailers can best harvest sales from those glances

Shopper looks at an online shopping checkout form surrounded by many delivery boxes Forecast / E-commerce

How Tax Collections From Online Sales Rose

Putting the onus on retailers, rather than shoppers, works better

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

Person looking at billboard ads on a wall Research Brief / Branding

Luxury Goods: The Perils and Profits in Lower-Priced Markets

A study uses game theory to suggest when designer companies should license their names for down-market goods

Research Brief / Data Analytics

Old Ways of Thinking Cause Managers to Disregard Analytics

Highlighting the right data and making it relevant can help overcome resistance