Michael Totty

Writer

About

Michael Totty is a freelance reporter and editor. Previously, he was a news editor with the Wall Street Journal in charge of assigning and editing Journal reports on technology, energy, health care, management and other topics. Totty works from Berkeley, California.

Firefighters in front of their truck Research Brief / Gender Gap

Why Aren’t There More Women Firefighters?

Aligning people’s idea of a firefighter with the range of work and skills actually required might reduce gender bias

Illustration of a man in front of a computer covering his face while stressed Research Brief / Health Care

Behavioral Economics Could Increase Obamacare Enrollment and Stabilize Markets

Greater subsidies aren’t enough: Lowering the complexity of enrollment is needed to bring more and healthier people into the market

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

Foreign pharmacy Research Brief / Retail

Quality and Price: National Pharmacy Chains Benefit Consumers in India

Independent drug stores improve to meet the competition

Power plant smoke stacks Research Brief / Energy

What Delivers a 20-to-1 ROI in the Energy Business?

Highly technical probabilistic risk assessments at nuclear plants improve safety and pay for themselves many times over

Person looking at billboard ads on a wall Research Brief / Branding

Luxury Goods: The Perils and Profits in Lower-Priced Markets

A study uses game theory to suggest when designer companies should license their names for down-market goods

Aerial shot of a city Research Brief / Education

How Universities Can Behave Like Entrepreneurial Organizations

Tradition bound, colleges face pressures to be nimbler, more opportunistic

Illustration of two heads with the word THINK Research Brief / Gender

News from Venus and Mars: Genders Communicate Similarly atop Organizations

Analysis of 15 years of Wikipedia editors’ chatter reveals women of rank don’t shrink from controversial topics

Warehouse Research Brief / Sustainability

Once Begun, Corporate Carbon Reduction Efforts Gather Momentum

Companies are surprised: Opportunities to reduce CO2 are more plentiful than expected

Smokey factories in China Research Brief / Sustainability

94% of China’s Pollution Inspections Find No Violation

Researchers offer a model for more effectively targeting wrongdoers

Illustration of a man wearing a suit carrying a shield as he stands on a long board room table Feature / Workplace

In a Teamwork Economy, Status among Group Members Is Crucial

Research across cultures seeks to understand how status is achieved and maintained

Censored pricing at a store - Sale Price Research Brief / Pricing

Opaque Pricing: How Sellers Can Gather Data and Boost Revenue

Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?